Hi, my name is Konstantin Gonikman. I’m a software architect / developer and a starting-up entrepreneur, located in Hamburg, Germany. I’m also a mac fan, passionate traveler and hobby photographer.
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18 Jun 09
Apple is not an iPod company. It is not a smart phone company. It’s not even a computer company. It’s a software company.
—

Forbes.com

This is 100% true. The point is, Apple doesn’t want to look like a software company, e.g. as Microsoft. Although they are.